7 Interesting Realities of Real Estate Marketing in 2021

Marketing is continuously evolving. Like all businesses, the real estate industry must keep up with technological advances and consumer behavior. Traditional listings and having a website are no longer enough to compete. Instead, your marketing should evolve with the changing needs of consumers to embrace all channels and technology that finds potential buyers. Here are some interesting realities of real estate marketing in 2021. 

1. High Competition 

With so many realtors, finding buyers and sellers can be difficult without leveraging the right digital channels. Depending on whether the environment is a seller’s market or a buyer’s market, you can expect competition, which can affect your marketing campaigns. Seasonal competition can make reaching the right audience more difficult as more people are buying and selling their homes in the warmer months. 

2. Low Inventory

With fewer houses on the market in 2021, realtors will need to compete to help buyers find the right homes for them while selling homes on the market for more to make up their commissions. 

New agents will find it challenging to find sellers, while their lack of experience makes them less attractive to homeowners who want to profit from selling their homes. 

3. Time-consuming Processes

Buying a new home is a time-consuming process that requires proper planning. When marketing a real estate company, experts need to understand making a sale is time-consuming, so their marketing strategy should focus on the buyer’s journey. 

4. Unrealistic Buyer Expectations

Like selling, buying a home is time-consuming, and the people who buy homes usually don’t plan to become repeat buyers. Instead of trying to find ways for clients to continue buying homes from you (since many won’t), marketing teams should focus on how they can obtain new clients. Marketing should become a resource or tool for clients and potential clients so realtors can stay in front of their audience and prove they are a valuable source of information. 

When it comes to marketing a real estate business, you need to keep your clients’ expectations realistic through marketing efforts. You can do this by providing resources that outline how clients can figure out how much they can afford and their monthly costs on a particular home. 

5. Market Research

The real estate market is highly flexible. With valuable analytics, market research allows companies to survive fluctuations. Market research can help you understand the types of individuals interested in buying homes at a particular time, letting you know whether or not your marketing campaigns should target first-time homebuyers or other types of investors

A real estate marketing team should invest in real estate market research so they can prepare for dips and rises in the market. You can do market research in-house with a market researcher or work with a third-party advisor.

6. Targeting the Right Audience

A successful advertising campaign will tap and target the right audience. For example, realtors wouldn’t want to spend money on campaigns that don’t reach people interested in buying or selling their homes. 

By targeting the right audience, real estate professionals can grow their potential reach. 

7. Keeping Up With Trends

Real estate agencies deal with shifting trends and fluctuations. The best way to compete with others in the industry is to stay ahead of the current real estate trends. Trends such as the use of social media, apps, and more can help you beat your competition. 

Marketing Strategies for Real Estate Professionals 

Real estate marketing is challenging even for the most experienced marketers. Whether you have a marketing department in-house or are doing everything yourself, here are a few strategies real estate professionals can use to take their marketing to the next level:

Live Videos

Live video on social media is important for every industry. The most popular live streaming is Facebook Live, but it’s becoming increasingly more popular on Instagram, Twitter, and even LinkedIn. Live videos allow realtors to engage with their audience in real-time, which can result in more qualified leads and followers on social media channels. 

Real estate professionals can use live video on social media for:

  • Video tours
  • Q&As
  • DIY tips
  • News
  • Webinars

Drones

Drones allow realtors to create better content to share and are ideal for covering luxury properties and estates. They can also show the house for sale and its property from above by creating aerial videos of the entire neighborhoods to attract homebuyers. 

Virtual Staging

Staging a home encourages buyers to picture themselves living in the home. The right staging can give the home a personality that appeals to the masses. Not to mention, empty homes don’t look good in photos, videos, or real life.

Instead, realtors can present homes that are perfectly furnished. Luckily, modern software makes it easy to virtually stage a home without renting furniture or hiring a staging company. 

Virtual Real Estate Agents

With more people from all industries working remotely, realtors are no exception. Virtual brokers are one of the newest disruptive real estate trends. Several services can save time and cut costs for both realtors and buyers. 

When individuals work with a virtual broker, they must research them and their reputation to know you’re working with a legit company. According to Shareable for Hires, you can run a professional license background check to make sure they are licensed to operate in your state. 

Microsites

One strategy many realtors can choose to market their listings is to build microsites for luxury homes. These websites can help generate leads and allow agents control over the types of content they want to share on their website and social media pages. This also helps them avoid sharing commissions. 

Final Thoughts

Real estate fluctuates more than most industries, which means marketing campaigns need to be planned ahead of time so they can explore what will happen when things change. For example, in a seller’s market, marketing campaigns should be geared toward obtaining clients looking to sell their homes rather than buyers who might not be able to afford to purchase a home. By understanding your target audience and staying up to date on current consumer behavior, you can develop marketing campaigns that succeed. 

Matt Casadona

Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is passionate about marketing and business strategy and enjoys San Diego life, traveling, and music. 

5 Tips for Furnishing Your First Apartment

Moving into your first apartment is an exciting and wonderful time. You now have your own space that you can do whatever you want with. It’s completely up to you how you decorate it and what interior design to ideas to use. 

Decorating small spaces can be challenging at times, which is why it’s so important to know what you want each room to offer you. Once you have an idea for each open space in the apartment, you can then begin looking for apartment decor and furniture. Before you begin buying every piece of furniture or home decor item you see, do know a few helpful apartment decorating tips.

Because apartments don’t have as much space as many homes do, you need to know how to utilize the space you do have well. In this guide, you’ll discover several tips for decorating a small apartment while still making it a home. Continue reading below to get started!

1. Purchase Double-Purpose Furniture

One of the first things to consider when furniture shopping for your apartment is double-purpose furniture. Look for furniture items that serve more than one purpose in your home. Double-purpose furniture will help you save space and will add to your amount of storage. 

For example, a coffee table that opens up as storage is a great place to store remotes, blankets, coasters, board games, and other knick-knacks. A bed frame with drawers attached will also increase your storage options. There are many different types of multi-purpose furniture items to choose from. 

Always look into these options first so your home can be functional and clutter-free. Be sure to work with these realtors to help you find an apartment that provides the right amount of space and storage needed for you to live comfortably 

2. Bring It to Life With Plants

Plants can make a room seem larger than it is by bringing the outdoors inside. Live plants give your apartment a splash of green while improving your indoor air quality. Be sure to find plants that can also aid you when needed. 

For example, the aloe plant is ideal for minor scrapes, cuts, and burns. You can easily cut off one of the aloe leaves and use it when needed. If you don’t have a green thumb, don’t panic. 

Many plants require little maintenance, such as the aloe plant, other succulents, the snake plant, and more! Low-maintenance plants are always a great choice and will look amazing in your new place. 

3. Create a Welcoming Entryway 

What’s the first thing you want to see each time you come home? The answer most likely isn’t clutter and chaos. Take the time to create a clean clutter-free, and welcoming entryway. 

If you have a small entryway, start by hanging a mirror nearby. Mirrors help make an area appear larger than it is. Then, hang a few hooks for coats and bags. 

You can also place a small, narrow bin on the floor for your umbrellas. Include a small bench for sitting on while taking shoes on and off if possible. If the bench opens or has drawers under it, then this is ideal for shoe storage. 

Adding these items will help keep your belongings organized but will also create that warm and welcoming feel you expect from a homey environment. 

4. Personalize With Artwork and Photos

Your first apartment is the first home you have where you can make all of the decisions. Your first apartment is a space to make your own. Personalize it by adding artwork you love looking at every day. 

Make the space even more personal by adding family photos or photos with friends. You can hang these photos on the walls, in the hallway, or have them resting on a side table. The same is true for your artwork pieces. 

Do whatever is necessary to make the apartment feel like your private oasis. 

5. Take a Chance on Removeable Wallpaper

When you think of wallpaper, what’s the first thing that comes to mind? Hopefully not a hideous mustard-colored design straight from the 1920s that’s a nightmare to remove. Today, wallpaper has come a long way.

There’s now no need to worry about the difficulties of removing the wallpaper once applied. You now have the option to use removable wallpaper. It’s easy to remove and a great option for apartments, since painting the walls will require you to paint them back to white when moving out. 

There are many great patterns and designs to choose from in removable wallpaper. You can even decide to use it on an accent wall only. When you’re ready for a new design, simply pull it off and replace it with a new one. 

When it’s time to move out, you won’t have to worry about spending time repainting walls. 

Decorating Your First Apartment Has Never Been More Enjoyable

Moving into your first apartment is an occasion to celebrate! This marks the beginning of a new, independent chapter for you. You now have an entire apartment to call your own and decorate how you’d like. 

To get the most out of your apartment space, be sure to use all of the helpful tips and advice listed above. Use multi-purpose furniture to save space and add storage, incorporate live plants into the design to add some touches of nature, make your entryway a warm and welcoming place, and personalize the apartment to truly make it your own. 

For more helpful topics similar to this one and to find property available near you, visit here on a daily basis. 

Author: Steffy Alen

How Technology Will Change the Role of Real Estate Post-Pandemic

Technology continues to be the major initiator for change in all business areas, and the real estate market is no exception. The need for change intensified in the wake of the pandemic, which has profoundly shifted the way many real estate firms operate.

Today, the investors in real estate are continuously focusing on the intersection between people and their built environments. Below are different ways how technology will change the role of real estate post-pandemic.

Greater operational efficiencies

With the growth of the ecommerce industry, there is a continued rise in the demand for warehouses in different states. Many business people are looking forward to having shops online and storing their goods in warehouses where they can pick them for delivery. On the other hand, the consumers are expecting faster delivery and the logistics industry needs to streamline its operations more effectively to ensure that they provide flexible solutions.

Real estate firms are working hard to ensure collaborations with the customers to the employees, and the brand partnerships are made easy. Different innovations in commercial real estate are increasingly taking shape after being optimized for better performance. Real estate firms are looking forward to adopting multifunctional space in their buildings.

As many companies have adopted remote working methodology, real estate developers must ensure that the interior spaces include aesthetic yet highly functional for the work environment.

Community for residential rentals

The pandemic has left millions of people isolated and lonely, which means a looming mental healthcare crisis in communities. It is expected that the community will gain more importance in residential rental space than other business-related aspects. A lot of technology will be invested in designing community-based apartments to cater to house shortages.

In the construction of the new houses, proximity to work and home will highly be considered in future. Or places with a highly developed network will be considered for setting the residential rentals. There were cases where people are offering essential services were locked from entering into the other states as they lived far away from the company’s premises.

Today, people are valuing their quality of life and time more than any other aspect of life. Having residential real estate close to offices, especially in a walkable community, is more appealing as it minimizes the cost of traveling and other related expenses.

Conversion of the unused spaces

The pandemic has greatly led to decreased demand for offices as most companies switched to working from home. So, there was no need to pay for an office that was not beneficial to the company.

Many hotels and office buildings have been empty for more than a year in many states, and if nothing is done, these properties may never recover. There are plans underway to convert some of the now-empty spaces into apartment buildings to reduce house shortages and properly use their property.

In the conversion process in the development world, top-to-bottom makeovers might take some years depending on the government regulations and the amount of capital needed for the conversion processes.

It’s because most of the real estate firms made huge losses during the pandemic and the owners of the houses have to think twice about the reinvention process. In addition, space and safety might also complicate some of the conversion procedures.

Environmentally-friendly construction

With many people staying at home and rarely having time to travel to the other states, the cost of utility bills is not limited to energy consumption raised drastically. Many people complained of the rising cost of the electricity bills in different states as they had to use more often than they had done it before. It’s now expected that the new houses will fit with quality energy-efficient appliances. 

Integration of smart grid appliances like refrigerators in the houses is expected to rise as it’s becoming a new standard in the high-end developments. The appliances are designed to use the least possible energy, and it’s advantageous to both the owner and the environment.

In addition, there is a high probability that the future real estate buildings will be constructed mainly with green insulation and bridgeable materials to reduce the construction industry’s carbon footprint.

Automation for managing repetitive tasks

There are a lot of repetitive tasks that have to be done in real estate management. As many people were shifting their properties to other affordable states, it became key for the landlords, realtors and property management to keep signing the same documents more often than before. With this type of data, it becomes very difficult for you to store it and make insightful decisions when planning how to better the real estate.

Also, the process is time-consuming and very inefficient. It’s expected that the real estate firms will invest in tech solutions designed to help handle repetitive tasks more efficiently without risking the lives of their clients. The available variety of software options out the tee for the real estate include; appointment software, marketing management and the real estate portfolio.

Smart home technology

Residential real estate is expected to change for the better thanks to the smart home technologies that are being introduced. Different apartments are now being built with inbuilt security systems, televisions, thermostats, and speaker systems. As the pandemic ravaged different states, people were busy looking for better homes where they could stay with minimal disruptions.

With the advanced technology, it is expected that more smart home applications will be integrated when building houses to ensure that the clients have comfortable lives during their stay at the apartments.

Cloud Integration

Cloud technology has grown recently to becoming one of the most significant advancements in the field of technology. Today, the application of cloud services has been spread globally, with people opting to use it for different purposes. Real estate firms can, in the future, implement the landing and closing of their property and store all the information on the cloud.

Cloud integration will help to ensure that the real estate firms’ data won’t get into unauthorized hands or any illegal access. With cloud integration, real estate managers can carry out their activities without traveling to the place where the apartments are located. It’s expected that there will be more remote closings and an increase in electronic document signing. Cloud technology will make it easier for real estate developers to carry out their activities with ease.

Conclusion

The advancing technology is set to affect the role of real estate in the post-pandemic in the above ways. How the real estate firms respond to the challenges they faced during the pandemic will determine how efficient they will be in managing future real estate properties. 

Author Bio:

Charlie Svensson is a fast, engaging freelance writer who works for AssignmentHolic, which is regarding as one of the best essay and dissertation services. His job is to provide writing and research assignment help to students. He’s interested in topics like education, university life, education technology, internet marketing and personal growth. He has excellent skills to write amazing content and woo his audience.

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